Writing blog posts that spark conversations
29th March 2016
This post is a part of the “My thoughts on blogging…” series. I have just choose to keep the title short because “My thoughts on blogging…writing blog posts that spark conversations” is too long!
We are constantly told to make our blog posts sharable, pinable and SEO friendly. We are told that our blog statistics are important and that success is based on how many followers we have and how high our DA score is.
That’s great but these are not the things I have in mind when I write my blog posts.
When I write a post I want to spark a conversation.
Why I write posts that spark conversations
I want my posts to connect with my readers, to get them thinking, and to provide a starting point for a conversation.
I couldn’t care less how many times a post is shared or pinned on Pinterest. I mean, it’s interesting to see how popular my posts are (or in more cases, aren’t!) on social media, but it’s not what drives my content. It’s not why I write a blog.
If I write a post that receives comments that resemble essays, then in my eyes that post was a great success.
I just love starting conversations with people online. That’s how I have made so many friends online, and this has even lead to me meeting fellow bloggers in real life.
I started blogging because I wanted a place to write about my life and vent my feelings. But what keeps me going is the engagement I have with my readers. And this is really hard to explain to people who don’t fully understand blogging and think that I just have a blog for freebies.
Of course, it’s nice to have compliments on your post like “Great post.” now and then,because it’s always good to know you are doing something right, and I really do appreciate every single comment I receive, but they don’t give me that same “buzz” that the thought provoking comments do.
Are comments dead?
I recently joined in with a discussion on blogging group on Facebook regarding comments, asking the question “Is commenting dead”, with many people saying they didn’t care about commenting, and that social media shares were more important to them.
I know everyone has their own opinions, but this was just so sad for me to hear. I feel like everyone is obsessed with numbers and statistics that they are missing out on what makes blogging great; the people and the relationships.
Something that came out of this discussion was that some posts generate more comments than others. I know that when I write a restaurant review it will result in less comments than a post a more personal post about my life. Let’s be honest, what can you really say about a restaurant review. “The food sounds nice.”. With a personal post readers are more likely to share their own stories, opinions and views.
I try to end my posts with a question that relates to my post in someway to give people a jumping off point for leaving comments, because I love to hear other people’s stories, thoughts and feelings on the topic I have wrote.
- The act of commenting on blog posts IS NOT DEAD. It’s just some bloggers don’t care about comments and don’t bother to spread the love around.
- Some posts are more likely to spark conversations and lead to comments than others. That’s just the way it is.
- If you don’t leave comments on other people’s blogs than you probably aren’t going to get many comments on your posts.
- If you are just obsessed the number of views a post gets, the number of social shares it has and the number of followers you have then you will never build great relationships with other bloggers…and you are seriously missing out!
Do you purposely write blog posts that spark conversations? Do you like receiving comments, or do you care more about social share numbers?
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