Trust Flow and Citation Flow
12th May 2016
Domain authority and page authority are important metrics for some bloggers. Brands prefer to work with bloggers with higher domain authority (DA) and page authority (PA) scores because it means that their products, services and links to their website are more likely to be seen.
I’m not obsessed with DA and PA. I do check it when there’s been an update but it’s more out of curiosity than anything; I don’t blog for money and I rarely work with brands so it doesn’t mean that much to me. I’ve certainly never had a nervous breakdown over my score changing like some bloggers do.
I guess it interests me because I’m a web developer and it’s a part of my job.
I recently stumble across a conversation on a Facebook group about Trust Flow and Citation Flow, and how these metrics are now being used more frequently by brands looking for bloggers to work with.
I’d never heard of Trust Flow (TF) and Citation Flow (CF) before, so I decided to do some research, out of curiosity, into these metrics and I thought I would share my findings.
What is Trust Flow?
Trust Flow predicts how trustworthy a URL is.
I feel like this is a little complicated to explain.
Majestic, who created Trust Flow scores (kind of like what Moz is to DA and PA), ranked websites based on how trustworthy they were. If your URL is closely linked to websites with high trust scores then your trust score will be higher. If your URL is closely link to less trusted, spammy websites then your trust score will be lower.
Trust Flow score is on a scale of 0 to 100.
What is Citation Flow?
Citation Flow predicts how influential a URL is. It is based on the number of websites that link to that URL.
Put simply, the more links back to your website, the higher your score will be.
Again, Citation Flow score is on a scale of 0 to 100.
How are Trust Flow and Citation Flow linked?
Trust Flow and Citation Flow go hand in hand. If your TF increases then your CF should also increase.
But if CF increases that doesn’t necessarily mean TF will increase.
What is your Trust Flow and Citation Flow scores?
You can check your TF and CF scores on the Majestic website by entering your URL, just like you would if you were checking your domain authority.
The image at the top of this post shows you what the results look like. Clearly my blog isn’t very trustworthy…haha!
How you can increase your scores?
I suppose the main question at hand is “How can I increase my TF and CF scores?”. Here are my two main suggestions (and yes, they are similar to the techniques used to increase your DA and PA)…
1. Try to get link backs to your website on websites that have high TF and CF scores.
Obviously, there’s not much you can do if a website with low TF and CF scores have a link back to your website.
2. Remove any links on your website that link to websites with low TF and CF.
Really, it all comes down to one thing. In the words of Google “Create compelling, unique content“. Great content gets shared more, and so your DA, PA, TF and CF will all increase.
As I say, I wrote this post purely out of interest because web development is my hobby and my job, but I know for some bloggers who rely on metrics like these for an income then it may be of great importance.
Personally, I think domain authority and page authority will continue to be at the forefront of the minds of brands, rather than trust flow and citation flow, although some brands say that metrics like these don’t matter at all (yeah right). I guess we will just have to wait and see how these things develop in the future.
So, I’ll end with a few questions…
1) Do you care about metrics like DA, PA, TF and CF?
2) Had you heard of Trust Flow and Citation Flow before this post?
3) Will your TF or CF score affect you?