Trust Flow and Citation Flow

12th May 2016

Trust Flow and Citation Flow

Domain authority and page authority are important metrics for some bloggers. Brands prefer to work with bloggers with higher domain authority (DA) and page authority (PA) scores because it means that their products, services and links to their website are more likely to be seen.

I’m not obsessed with DA and PA. I do check it when there’s been an update but it’s more out of curiosity than anything; I don’t blog for money and I rarely work with brands so it doesn’t mean that much to me. I’ve certainly never had a nervous breakdown over my score changing like some bloggers do.

I guess it interests me because I’m a web developer and it’s a part of my job.

I recently stumble across a conversation on a Facebook group about Trust Flow and Citation Flow, and how these metrics are now being used more frequently by brands looking for bloggers to work with.

I’d never heard of Trust Flow (TF) and Citation Flow (CF) before, so I decided to do some research, out of curiosity, into these metrics and I thought I would share my findings.

What is Trust Flow?

Trust Flow predicts how trustworthy a URL is.

I feel like this is a little complicated to explain.

Majestic, who created Trust Flow scores (kind of like what Moz is to DA and PA), ranked websites based on how trustworthy they were. If your URL is closely linked to websites with high trust scores then your trust score will be higher. If your URL is closely link to less trusted, spammy websites then your trust score will be lower.

Trust Flow score is on a scale of 0 to 100.

What is Citation Flow?

Citation Flow predicts how influential a URL is. It is based on the number of websites that link to that URL.

Put simply, the more links back to your website, the higher your score will be.

Again, Citation Flow score is on a scale of 0 to 100.

How are Trust Flow and Citation Flow linked?

Trust Flow and Citation Flow go hand in hand. If your TF increases then your CF should also increase.

But if CF increases that doesn’t necessarily mean TF will increase.

What is your Trust Flow and Citation Flow scores?

You can check your TF and CF scores on the Majestic website by entering your URL, just like you would if you were checking your domain authority.

The image at the top of this post shows you what the results look like. Clearly my blog isn’t very trustworthy…haha!

How you can increase your scores?

I suppose the main question at hand is “How can I increase my TF and CF scores?”. Here are my two main suggestions (and yes, they are similar to the techniques used to increase your DA and PA)…

1. Try to get link backs to your website on websites that have high TF and CF scores.

Obviously, there’s not much you can do if a website with low TF and CF scores have a link back to your website.

2. Remove any links on your website that link to websites with low TF and CF.

Really, it all comes down to one thing. In the words of Google “Create compelling, unique content“. Great content gets shared more, and so your DA, PA, TF and CF will all increase.


As I say, I wrote this post purely out of interest because web development is my hobby and my job, but I know for some bloggers who rely on metrics like these for an income then it may be of great importance.

Personally, I think domain authority and page authority will continue to be at the forefront of the minds of brands, rather than trust flow and citation flow, although some brands say that metrics like these don’t matter at all (yeah right). I guess we will just have to wait and see how these things develop in the future.

So, I’ll end with a few questions…

1) Do you care about metrics like DA, PA, TF and CF?
2) Had you heard of Trust Flow and Citation Flow before this post?
3) Will your TF or CF score affect you?

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  1. 1) Do you care about metrics like DA, PA, TF and CF?
    Yes, a lot. I love statistics and tables and numbers 🙂 I have spreadsheets with calories and my weight over the years, with my dog’s weight and many other things, so having some numbers that can give me an insight about how my blogs are doing on google it’s fab.

    2) Had you heard of Trust Flow and Citation Flow before this post?

    3) Will your TF or CF score affect you?
    Not really. I try to keep in mind things like making longer posts and adding an keyword, but as the blog is a hobby and I’m not that bothered if I can’t work with a particular brand, I can’t say it affects me.

  2. Susanne

    LOL, I had no idea of all these things that you mention here and I still don’t exactly understand it. (citation flow makes more sense than the rest) I mean, what does trustworthy even mean in this context and how would you measure the trustworthiness?
    As for statistics, I just installed Statcounter statistics because it’s interesting to see how many visit the site and where they come from. I’m not sure I can see what visitors are bots or real people though. I’ve never really cared much about numbers but I like to see if there is a point with putting links here and there, if it increases visitors and comments.

  3. Amy

    I’ve never heard of these before, and I can’t say it’d ever be something I’d work on. I’ve never really been about getting millions of visitors, I just like writing and learning about other people. It’s cool how some people depend on things like this so much though!

  4. Chynna

    I remember when I used to work in social media, I had to be on DA and PA all the time. It got rather annoying though because of Google changing all the time. I’ve never heard of TF and CF, though! Interesting.

    Honestly, I don’t care about blogging stats and things like that. Like you, I don’t blog for money and whilst I connect with some brands it’s not hardcore. I don’t think I could make blogging my job – way too stressful and my brain is scatty enough as it is.

    I’ll look into my TF and CF score, but I’ll probably just be like meh. Haha.

  5. Haha this is so interesting! My trust flow is 22 and my citation flow is 40.

    I am not a huge fan of metrics like these. There are other things that can show that your website’s trust – like links to your social media profiles. If your social media profiles are followed by people or companies with a good reputation, that can be an indicator of a good website.