My thoughts on blogging…the future of blogging
12th November 2015
I think bloggers often avoid the topic “the future of blogging”. I’ve seen the question arise in Twitter chats and many people are optimistic, seeing the blogging world as a place that will continue to grow and thrive.
Then I step in with my not-so-optimistic outlook, which of course isn’t taken well.
I don’t think blogging as we know it is sustainable. I don’t think it will continue to grow or thrive. I think there will be a tipping point and people who depend on it for an income may have to rethink their plans.
When I say “blogging as we know it” I am referring to the current situation of blogging where brands are working with bloggers and some bloggers are able to turn their blog into a full-time job with a regular income.
This, of course, is not how blogging started out. Originally, nobody made an income from blogging and if you said blogging was your full-time job then people would laugh at you, because it wasn’t possible.
Times have changed, and new people have joined the blogging game. Many people now start blogs with the intention of working with brands and making money, and while this isn’t every blogger, it has now become accepted and the norm.
Blogging has now become a desirable job. The youth of today are growing up reading blogs and idolising the stars of YouTube, believing that one day that could be them.
But, in my opinion, I honestly don’t think blogging as an income is sustainable.
Full-time bloggers make the majority of their income from advertising, sponsored posts and affiliate links. As more and more people start blogs, the market becomes saturated. The competition is high, and brands are going to become much more selective over who they work with. They will also be able to pay less for product placement and advertisements because they know that if one blogger won’t except the deal then they will be able to find another one who will without too much difficulty.
When I say this, a lot of bloggers disregard my opinion. “Oh it’s just Holly and one her crazy, out-there opinions, again.” but I know for a fact I am not the only one who believes this to be true.
Grace Bonney from Design*Sponge spoke about how she doesn’t think blogging will be around for ever in this podcast, and it’s well worth a listen for anyone who believes that blogging is a sustainable income.
In addition, you may have noticed bloggers branching out to launch their own range of products, both physical and digital, or to sell their services. Why? Because they know that making an income from ad revenue and affiliate links is not going to last forever.
Obviously, if you are able to make an income from blogging through ads and affiliate links alone then I say make the most of it while you can. But honestly, I don’t think that in 5 years time people will still be making money in the same way they do now.
So, what do I think blogging will be in the future? Like 5 years time?
In 5 years time, blogs will still exist, that’s for sure. Bloggers will still be able to make money from their blogs but the majority of it will not come from advertising and affiliate alone. They will have to suplement their earnings in other ways.
We bloggers who don’t blog for money will continue to plod along, as we have been for years, doing what we do best and enjoying it.
I’m really interested in seeing what will happen to blogging in the future, and I will be watching very closely. Perhaps I will be completely wrong, and full-time bloggers will go forth and prove me wrong. Perhaps there will be a huge dramatic change that none of us expected. I don’t know what this might be, but things change a lot and they change fast.
If you had told me 5 years ago, people would be making thousands of pounds from writing blog content, I would not have believed it. Yet, it happened. The future is very much unknown.
What do you think blogging will become in the future? Will it remain a profitable, sustainable business model, or will it revert back to its old ways?