My thoughts on blogging… product reviews and being original
21st October 2014
At the weekend I posted this tweet, hoping to get some responses from other bloggers…
I’m all for bloggers reviewing products, but does anyone else get bored with reading 20 reviews for the same product?
— Holly Pryce (@hollypryce) October 19, 2014
Indeed it worked, and I was glad I wasn’t the only one feeling that way.
The thought came to mind after browsing BlogLovin on Sunday morning and seeing a review on a blog for the Zoeva Rose Golden brush set, and I thought to myself “I’m sure I’ve seen this before.”.
I hadn’t seen it before. What I had seen though was a review of the same product. In fact, I’ve seen the product reviewed about 4 times now. Well, that’s just what I’ve seen. I wonder how many times these brushes have been reviewed by bloggers altogether?
Let’s be honest; no matter how unique or original you try to be, there are only so many ways to describe a makeup brush. Seeing the same products reviewed over and over again just gets boring.
I’ll admit, I’ve had a go at reviewing beauty/makeup products myself (never sponsored though) but it’s not something I enjoy. It feels unoriginal.
Furthermore, popular bloggers often provide us all with advice on running a successful blog, and always (ALWAYS!) tell us that we need to be unique and original, and that we need to find our niche.
It might be appropriate at this point to mention these two lines from this song by Genesis:
“Won’t find me practising what I’m preaching” and “Just do as I say, don’t do as I do“.
How can these bloggers tell us to be unique when what they’re doing isn’t unique either? What’s original about reviewing the same product that has already been 20 times before? And “niche” has just become a buzz-word for bloggers. I’m pretty sure a lot of people don’t even know what it means.
As I mention in my tweet, I am not at all against bloggers reviewing products, and I can totally understand why you’d leap at the chance for freebies if the post was sponsored. But, as a blogger, I would hate to feel like my content was almost identical to another blogger’s because I’d been offered a payment or gift in return for writing such a post.
Want to really be unique? Don’t review what every other blogger is reviewing. Stop reviewing Zoella’s new product line or Graze boxes! We’ve seen it all a million times before. Give us something new and exciting.
Over to you. What do you think about product reviews by bloggers? What are you sick and tired of seeing on blogs?